Our Story

Building Something Meaningful

New Fable's Shop represents more than just e-commerce, it's the bridge between digital artistry and tangible beauty. Born from the Electric Season experence and nurtured through Lake Forest, our shop reflects the same attention to detail that defines our music.

Every product we offer is carefully curated to meet the standards we hold for our own creative work. From audiophile-grade vinyl pressings to premium apparel that captures the essence of each album's era, we believe in quality that lasts.

This isn't about mass production or quick profits. It's about creating those essentials that enhance your lifestyle and listening experience, allowing our fans to carry a piece of the New Fable universe into their daily lives.

Our Promise

Quality You Can Trust

When you purchase from New Fable's Shop, you're not just buying a product, you're investing in craftsmanship. We partner with industry-leading manufacturers who share our commitment to excellence.

Music Products: Our vinyl is pressed on heavyweight 180-gram stock using mastering specifically optimized for the format. CDs are replicated (not burned) and tested for longevity. Digital downloads come in multiple high-quality formats including lossless options.

Apparel & Merchandise: We source only premium materials and work with suppliers who maintain ethical labor practices. Every piece is designed for comfort, and longevity, to feel as good as it looks while lasting years, not months.

Audiophile Quality

Every music product is mastered and manufactured to the highest industry standards for optimal sound reproduction.

Quality Guarantee

If any product doesn't meet your expectations, we'll make it right. No questions asked.

📦

Careful Packaging

Your order is packed with the same care we'd want for our own collection. Every item arrives in perfect condition.

🌱

Sustainable Practices

We prioritize eco-friendly packaging and work with manufacturers committed to reducing environmental impact.

Policies

Clear and Fair Terms

Shipping: Orders typically ship within 2-3 business days. We offer expedited shipping options for time-sensitive purchases. International shipping is available with tracking and insurance included.

Returns & Exchanges: Items can be returned within 30 days of delivery in original condition. Defective products are replaced immediately at no cost to you. Digital downloads are non-returnable but we'll resolve any technical issues promptly.

Pre-Orders: Limited edition and special releases may be available for pre-order. Pre-order items are charged when shipped, and we'll keep you updated on estimated delivery dates.

Privacy: We protect your personal information and never share customer data with third parties. Emails are limited to order confirmations and occasional updates about new releases (which you can opt out of anytime).

Questions? We're Here to Help.

Whether you need assistance with an order or have questions about our products, we're committed to providing exceptional customer service.

Response Time
Within 24 hours
Business Hours
Mon-Fri, 9AM-5PM EST